Legal SeaFoods
Legal Sea Foods - a 50-year-old Boston institution and the go-to spot for a proper chowder, had lost its shine. Once beloved by locals and tourists alike, years of decline had left the brand adrift. When PPX Investments stepped in to rescue it, the goal was clear: make Legal great again. Bring back the pride, the flavour, and the loyal crowd who know what good seafood’s supposed to taste like. Heist was brought in to restore the heart of this hometown legend - a place where Bostonians could feel at home, and visitors could get a real taste of the city.
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