Enjoy The View - Rebrand
Over 25 years, , 1st Folding Sliding Doors had built an enviable reputation as one of the UK’s leading glazing specialists, known for quality installations and good value. But years without strategic marketing had left the brand feeling dated.
Competitors were modernising, updating their positioning, websites, and design, while 1st Folding Sliding Doors risked being left behind. Heist was brought in to reimagine the brand and help it reflect the quality and pride behind every installation.
Helping a Glazing Specialist see its future Clearly
A Legacy Brand Losing Its Shine After 25 years of craftsmanship, 1st Folding Sliding Doors had built an enviable reputation as one of the UK's leading glazing specialists,known for quality installations and good value. But years without strategic marketing had left the brand feeling dated.
Competitors were modernising, updating their positioning, websites, and design, while 1st Folding Sliding Doors risked being left behind. Heist was brought in to reimagine the brand and help it reflect the quality and pride behind every installation.
Listening to the People behind the Glass
Every transformation starts with understanding. Heist began by speaking with the entire team to uncover what they loved, and what frustrated them about the brand. The feedback was unanimous: the name didn't resonate. It was clunky, outdated, and didn't capture the pride the team took in their work. They wanted a name that reflected who they truly were, a team that helps people to transform people's lives by more liveable spaces and letting the light and the creating view in.
The insight came straight from their customers. In reviews, customers repeatedly mentioned how much they loved their new views. That simple truth inspired a powerful new direction.
Heist developed three creative territories, ranging from a subtle refresh to a full rebrand. The clear choice was transformation, a name and identity that celebrated the emotional benefit of great glazing.
The result: Enjoy The View
The Transformation from Frames to Feelings
The new identity brought warmth and humanity back into the business, introducing a friendly dog and cat duo who appear throughout the marketing, representing the heart of the brand: real homes, real families, and everyday joy. Heist rolled out the new brand across every touchpoint, from signage on the freshly designed showroom to uniforms, brochures, business cards, and van livery ensuring a cohesive, confident new look.
A Brand That Reflects the View Ahead
The launch reignited pride across the business. The rebrand was embraced by
staff, customers, architects, builders, press and the local community alike. With a name that finally captures what they do best, helping people enjoy their views. The company is now poised to grow as one of the most trusted glazing specialists in the UK.
Enjoy The View - Rebrand
Over 25 years, , 1st Folding Sliding Doors had built an enviable reputation as one of the UK’s leading glazing specialists, known for quality installations and good value. But years without strategic marketing had left the brand feeling dated.
Competitors were modernising, updating their positioning, websites, and design, while 1st Folding Sliding Doors risked being left behind. Heist was brought in to reimagine the brand and help it reflect the quality and pride behind every installation.
